About Me
Hi, I’m Sophie Hawkins, an Ecommerce Executive at iCandy and an entrepreneur at heart. I specialise in crafting digital strategies that drive results, enhance customer experiences, and fuel business growth. With expertise in Search Engine Optimisation, User Experience, and Website Development, I’m passionate about optimising ecommerce solutions that attract targeted audiences, boost conversions, and build lasting customer loyalty.
Before joining iCandy, I ran my own business, GetUp Clothing, a men’s clothing shop, where I experienced first hand the unique challenges small businesses face when establishing an online presence. Building the business from the ground up taught me invaluable lessons in digital retail, brand development, and the power of a well-executed online strategy.
At iCandy, I bring this entrepreneurial mindset to my work, leveraging skills in:
- Search Engine Optimisation (SEO)
- User Experience (UX) & Personalisation
- Web Development
- Ecommerce Strategy
Throughout my career, I’ve had the privilege of working with respected brands like H. Samuel, Ernest Jones, and Harrods, which has deepened my understanding of the technical and creative sides of ecommerce. I’m always eager to stay ahead of industry trends, refine my expertise, and create impactful, data-driven solutions that help businesses grow in an ever-evolving digital market.
